How to Prepare for a Commercial Photoshoot: A Step-by-Step Guide for Business Owners

Trish Anderson
May 5
3 min read

Updated: 20 hours ago

The images you use to represent your business are more than just pictures—they’re a powerful way to communicate your brand’s story and connect with your audience. Whether you’re refreshing your website, building a social media presence, or creating marketing materials, a professional photoshoot can elevate your brand and set you apart.

But how do you make sure your photoshoot delivers the results you need? Preparation is everything. As someone who’s worked with businesses of all sizes, I’ve seen firsthand how a little planning can make a big difference. Here’s how you can prepare for a smooth and successful commercial photoshoot.

Team poses together at a cafe — Your team is likely the face of your brand, make sure you include them in your marketing

1. Define Your Goals and Vision

Start by getting clear on what you want to achieve. Ask yourself:

What are these photos for? (Website, social media, brochures, ads?)
What message do I want to convey?
Who is my target audience?

For example, a trades business might want action shots of their team on-site, showcasing their expertise. A marketing agency might need polished headshots and creative team shots to highlight their collaborative energy.

💡 Pro Tip: Create a mood board with examples of styles, colors, and compositions you like. This will help your photographer understand your vision and ensure the final images align with your brand.

2. Choose the Right Location

The setting of your photoshoot should reflect your business’s personality and values.

On-site: Perfect for trades and service-based businesses to showcase real work environments.
In-studio: Great for product photography or professional headshots.
Lifestyle settings: Ideal for businesses wanting a more relatable, human touch.

If you’re unsure, your photographer can guide you in choosing a location that complements your brand.

Location, Location, location. Your photos should represent the areas you service or the location you work in

3. Prepare Your Team (and Yourself!)

Your team represents your business, so it’s important they’re ready and comfortable.

Wardrobe: Choose outfits that reflect your brand’s colors and professionalism. Avoid busy patterns or distracting logos (unless it’s your own).
Grooming: Encourage everyone to look their best—fresh haircuts, clean nails, and polished shoes can make a big difference.
Relaxation: Not everyone loves being in front of the camera. A quick pep talk or a few practice shots can help ease nerves.

💡 Pro Tip: If you’re doing headshots, bring a backup outfit or two for variety.

4. Organise Props and Equipment

Props can add depth and context to your photos. Think about what tools, products, or materials represent your business. For example:

A carpenter might bring tools of the trade.
A café owner could showcase signature dishes or coffee beans.
A marketing agency might include laptops, notebooks, or creative boards.

Keep props clean and organised to avoid delays during the shoot.

Planning your shotlist ensures you have all the images you need for your marketing needs

5. Communicate with Your Photographer

Your photographer is your creative partner, so don’t hold back when it comes to sharing your ideas and goals. Provide a clear brief that includes:

Your objectives.
A mood board or examples of styles you like.
A shot list of must-have images.

💡 Pro Tip: A shot list ensures nothing gets overlooked. For example:

Team group shots.
Individual headshots.
Action shots of your team at work.
Close-ups of products or tools.

6. Mind the Details

It’s often the small details that make a big difference in the final images. Before the shoot:

Tidy up: Whether it’s your office, worksite, or studio, make sure it’s clean and presentable.
Check lighting: Your photographer will guide you, but natural light is always a winner when possible.
Timing: Schedule your shoot during a time when your team is available and not rushed.

Get creative and experiment with different angles and perspectives

7. Be Open to Creativity

While preparation is essential, some of the best shots happen spontaneously. Trust your photographer to capture those candid moments that truly showcase the heart of your business.

Why Preparation Matters

A well-prepared photoshoot isn’t just about getting great images—it’s about creating a visual story that resonates with your audience and builds trust in your brand. The better prepared you are, the more confident you’ll feel, and the more impactful your final images will be.

At Digital Creative, I specialise in helping businesses like yours bring their brand stories to life through photography. Whether you’re after polished headshots, action shots, or creative lifestyle imagery, I’m here to make the process easy and enjoyable.

Ready to elevate your brand? Let’s chat!

Trish